September 25, 2025 (FORT WORTH, TX) Naterra International, a family-owned American manufacturer known for its iconic brands Tree Hut and Baby Magic, celebrated the opening of its new $120 million manufacturing and distribution facility in Fort Worth. The event also highlights Naterra’s more than 30-year relationship with Walmart, which began in 1994 when Walmart became Naterra’s first customer. Over the years, this collaboration has fueled the growth of Naterra’s brands, including Tree Hut, which transforms everyday hygiene routines into sensory self-care rituals, and Baby Magic, a heritage brand trusted for gentle baby care products.
“We are thrilled to celebrate Naterra’s expansion in Fort Worth,” said Walmart Vice President of Merchandising for Personal Care Jerrit Davis. “The business growth of one of our longtime partners is a great source of pride and we congratulate the Naterra team on this exciting day.”
The new facility will employ approximately 1,000 associates when fully staffed, with over 100 associates already hired to establish the operational excellence, safety practices, and quality standards Naterra is known for. This milestone underscores the importance of creating highly skilled, well-paying American manufacturing jobs.
“Having traveled across our district and across the country, it’s clear that people are looking for an opportunity to secure the American Dream,“ said U.S. Representative Beth Van Duyne. “It’s an honor to have Naterra expand their company here in North Texas and provide these opportunities for quality jobs for American workers.”
“Our Naterra team is grateful for the opportunity to expand our operations here in Fort Worth, and excited to continue our partnership with Walmart in stores across the country,” said Naterra International CEO Jon Song. “We look forward to our continued growth and to being a part of this outstanding community.”
About Tree Hut Tree Hut believes that everyone deserves to take time in their day to feel good. The family-owned brand still produces out of Coppell, TX, and has spent over twenty years making high-quality skin and body care at an affordable price. The now global Tree Hut brand has grown to include body, shave, and lip collections, known for delicious scents, bright packaging, and premium ingredients. With an uplifting, inclusive approach to self-care, Tree Hut has built its brand largely via word of mouth, with customers and beauty influencers alike passionately sharing their favorite products and avidly anticipating seasonal launches.
About Naterra International
Naterra International is a premier beauty and personal care company committed to creating innovative, high-quality products that enrich the lives of consumers. With a portfolio of beloved brands, including Tree Hut, Naterra continues to shape the future of beauty with creativity, passion, and purpose.
About Walmart in Texas
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online and through their mobile devices. In Texas we serve customers at 596 retail units and online through Walmart Online Grocery and Walmart.com. We are proud to employ 175,679 associates in Texas. Walmart supports local businesses, spending $100.8 billion with Texas suppliers in fiscal year 2024 and supporting 261,788 Texas supplier jobs. Walmart continues to be a leader in employment opportunity, sustainability, and corporate philanthropy. In fiscal year 2024, Walmart and the Walmart Foundation contributed more than $159 million in cash and in-kind donations to local nonprofits in Texas. Learn more about Walmart’s Investment in Texas here
We had an outstanding day celebrating Naterra’s newest manufacturing facility in Fort Worth! For over 30 years, Naterra and Walmart has been in partnership, bringing the company’s signature body scrubs and other beauty products to customers across America. Today’s ribbon cutting ushered in a new day for Naterra, and will bring 1,000 jobs to Fort Worth when the facility is at full capacity. U.S. Representative Beth Van Duyne (R-Irving ), Fort Worth City Councilman Alan Blaylock and Denton Mayor Gerard Hudspeth were on hand to celebrate along with Walmart and Naterra leaders.
