DALLAS — After more than three decades of dedicated service to Dallas ISD and South Oak Cliff High School, legendary basketball coach and athletic coordinator, James Mays II, is officially retiring.
With 34 years in Dallas ISD, including 32 years at South Oak Cliff, Mays leaves behind an extraordinary legacy of leadership, mentorship, and championship success.
Mays served as the head boys basketball coach since 1999, guiding the Golden Bears to 26 consecutive UIL playoff appearances. Under his leadership, SOC captured four UIL State Championships (2005, 2006, 2007, and 2008) and made five trips to the state tournament, along with nine regional tournament appearances.
His remarkable coaching career boasts an overall record of 634-226, earning him countless accolades, including DFW Coach of the Year (2005, 2008) and Texas Association of Basketball Coaches Coach of the Year (2005). He has been named District Coach of the Year 15 times.
More than the trophies and accolades, Mays is most proud of the impact he’s made on student-athletes both on and off the court. Throughout his career, he helped hundreds of student-athletes attend college, with many graduating and some reaching the professional ranks in basketball and football.
“This journey has been bigger than basketball. I’m most proud of the young men I’ve had the honor to coach — helping them discover their gifts and create better lives for themselves and their families,” Mays said.
In addition to his coaching career, Mays served as South Oak Cliff’s athletic coordinator for the past 13 years, playing a vital role in shaping the school’s athletic programs.
A member of Friendship West Baptist Church and the Dallas Mavericks Academy Coaches Council, Mays has also been a pillar in the Dallas community. As he prepares to retire, he leaves behind a championship legacy — not only in wins but in the lives he’s influenced across generations. His impact will continue to be felt far beyond the basketball court.
