Bethune-Cookman should fire Ed Reed — no more celebrity football coaches at HBCUs

by Carron J. Phillips 

In less than a month as the new head football coach at Bethune-Cookman University — a Historically Black College & University (HBCU) — Ed Reed has already unsurprisingly proven why he never should have been hired. Over the weekend, the College and Pro Football Hall of Famer took to social media to rant and rave in expletive-filled monologues about how Deion Sanders “was not wrong about HBCUs,” and how leadership at HBCUs somehow have “broken mentalities.” All of this is from a man that still hasn’t blown a whistle at an official practice yet.

This is what happens when schools believe that following the Jackson State model with Deion Sanders is sustainable, and when a grown man mimics another grown man.

“I just pulled up to work. We’re going to try to help y’all too man. Because I know a lot of HBCUs need help,” said Reed in one of his social media videos. I’m just here to help here first. I see it all too clearly. All of our HBCUs need help. And they need help because of the people who’s running it. Broken mentalities out here. I’m going to leave you with that. I gotta get in the office.”