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Spotlight Story

Black Business: Diggin Her Roots

Diggin Her Roots Boutique is a Black owned, and founded by Leeand Diggs. They specialize in African inspired statement pieces, sorority paraphernalia, HBCU apparel and all things for the culture. They employ artisans all over the world and collaborate with them to curate specialty pieces while increasing the economic development in countries such as Liberia, Ghana and Nigeria. They give back to HBCUs and use lessons from the past to direct our future. Visit the website to learn more about them and shop.

https://digginherroots.com/
(804) 803-3075‬
email: Digginherroots@gmail.com

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