By: Terry Allen

Fifty years. That’s how long the National Association of Black Journalists has been walking in purpose — and at this year’s 50th Anniversary Celebration in Cleveland, I felt the collision with destiny in every handshake, hug, and heartfelt word. We honored the 44 trailblazing men who came together in 1975, declaring that Black journalists would control our own narrative, amplify our own voices, and make sure our stories reached the world. That decision didn’t just make history — it changed history.
As for me, I had the honor of creating and moderating a panel called Unapologetically PR / Authentically Black. This wasn’t just a catchy title — it was a declaration. We gathered iconic Black PR practitioners who have built careers while being “the elephant in the room” simply because of color. These weren’t just stories of survival; they were roadmaps for how purpose shapes a career and leaves the door wide open for others to walk through.
Grateful doesn’t begin to cover it when I think of Alphonso Van Marsh, an ally whose collaboration and steadfast support keep the work moving forward. And Jasmyn Carter — I’m peacock proud of her. During the session, she didn’t just talk about mentorship; she did it. She spotted a young, emerging career professional and, right there in the moment, invited him into the spotlight. That’s what purpose looks like — making room for the next generation.
Meta J. Mereday spoke on stepping up with intention. Ron Carter reminded us how one project can become a lifelong relationship. Neil Foote dropped wisdom so sharp and relevant he could’ve charged admission — then headed straight to the airport like the ride-or-die friend he’s always been. Dawn Angelique Roberts showed us that a focus on physical wellness can be both a profession and a source of income if you own your lane.
During our Q&A, I fielded some career-challenging questions from participants searching for a way to make their purpose match their destiny. Their hunger for direction reminded me why I do this work — to help others find that alignment.
This panel didn’t just fill seats; it filled spirits. I thank God for the health restoration that let me be there to see the seeds we planted bear fruit. And I thank the founders — men/women of vision and grit — whose courage gave us the space to dream bigger, speak louder, and walk taller.
Big Mama always said, “When you walk with purpose, you collide with destiny.” In Cleveland, destiny walked right up, smiled, and said, “I’ve been expecting you.”
Terry Allen is an NABJ award-winning Journalist, DEI expert, PR professional, and founder of the charity – Vice President at FocusPR, Founder of City Men Cook, and Dallas Chapter President of NBPRS.org
