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Expanding During COVID-19: 1st Anniversary for Rosie’s Beauty Spa

By Dr. Linda Amerson

Opening a business can be an exciting and exhausting time for owners. With a vision and tenacity, Ashley Woodard persevered. Most consumers will agree, glowing, flawless skin gets attention. Ashley’s parents, two siblings, Aunt Toni, family, and friends attended the first-year celebration of Rosie’s Beauty Spa, Sunday, in Arlington. Delicious culinary food and desert was catered by Ivy’s Eateries. Balloons and lighted-brand décor shined in celebration style. Pastor Rodney Petty, Sr., Jericho Baptist Church, Fort Worth, gave a prayer of blessing and words of encouragement. “I have watched Ashley grow,” he said. “From obtaining two degrees to becoming an entrepreneur, God has expanded her business, during a time of stress and duress. She is a young, bright, shining star, impacting others, using holistic methods.”

According to Ashley’s Aunt Toni, her niece gets her work ethic from her father, who is also an entrepreneur. “She has always been creative. I still have the earrings she made for me many years ago.” In 2016, Ashley attended Tarleton State University to pursue her business degree. After graduation, she was unable to find a job in her field. In early 2019, she enrolled in Ogle Beauty School, to become an Esthetician and graduated. “I opened my Spa before I graduated in August 2019,” she said. “I knew what I wanted to do. I love working with skin, to assist clients.” Using wisdom, she saved her money to invest in all necessary equipment.

Fortunately, Ashley did not need to apply for a business loan. “My first location was on Cooper Street, five miles north of The Parks Mall. We outgrew that location within 9-10 months. Then we moved to this location earlier this year.” She continued, “I was nervous because COVID-19 was going on. We were in temporary closure due to the Government shutdown, March-May. Governor Abbott allowed our industry to re-open May 8th, I felt better… business continued. “I am also a natural hair stylist/braider, Virtta offers waxing and facial services, Jackie applies eyelashes, and Arial offers hair braiding.

They service male and female consumers and Ashley formulates and manufactures her own products. “I began researching ingredients in products for Women of Color, and their benefits. My research resulted in my signature botanical skincare line of cleansers, toners, moisturizers, masks, body products, and hair products.” Ashley’s last encouragement for aspiring entrepreneurs is, “Have All Faith No Fears, and Shoot for the Stars.”


For more information: visit or call 817-422-9613.

Dr. Linda Amerson, Board Certified Trichologist, LA’s Hair & Scalp Clinic, Arlington, TX 76013. 817-265-8854

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