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Breakfast Brothers expand business in Dallas with a new concept

Tony, with Breakfast Brothers
Tony, with Breakfast Brothers, happily serves eager customers. Photo: Nina Garcia

By Ayesha Hana Shaji
Texas Metro News Staff

Have a midnight craving and want to steer away from the basic fast food chain?

Breakfast Brothers has got you!

Breakfast Brothers inaugurated their first food truck and Breakfast Brother Express on Tuesday at their third location, off of Commerce Street in Dallas with a ribbon-cutting ceremony.

Rickey Booker
Rickey Booker- Co-owner and founder of Breakfast Brothers Photo: Nina Garcia

Rickey Booker, co-owner and founder of Breakfast Brothers, said the Express is a new concept. Unlike their other locations, the Express store won’t have dine-in options but will offer services at the crack of dawn.

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“So now when you get out of the nightclubs on Fridays and Saturdays, we open up at 2 a.m. here and close at 2 p.m.,” he said.

Breakfast Brothers first started in a trailer behind a nightclub, Booker said. This introduced the late hours and they started extending their time as the demand for their food increased.

Thursday through Sunday they’re open at 6 a.m. and close at 2 p.m.

The food is also available for delivery through all third-party services like Grubhub, DoorDash and Uber Eats.

For Breakfast Brothers’ chef Kimberly Oyoko, her favorite things about the chain are the people and the food; especially the chicken and waffles. Booker said the food items on the menu are unique.

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While they sell the Texas’ beloved chicken ‘n’ waffles, they also have striking combinations of entrees and breakfast items like catfish ‘n’ pancakes, lamb chops ‘n’ waffles, and fried salmon.

DJ at the Breakfast Brothers event
DJ at the Breakfast Brothers event Photo: Nina Garcia

“We integrate,” he said. “We don’t do the traditional brother; we do high-end southern [with] high-end ingredients [and] addicting flavor that touch your palates, making you go back over and over and over.”

Attendees at the ribbon cutting ceremony were treated to a taste of the cuisine as they dined on red velvet waffles and chicken.

Christina Argumaniz, who came to celebrate Breakfast Brothers’ third store, said the food was delicious.

Both the waffles and the chicken were amazing, Argumaniz said, but the waffles stole the show for her. “Very crispy, so yummy,” she said.

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Booker said he likes the new concept because it’s COVID-19-friendly. With minimal contact needed through their new service, Breakfast Brothers Express is able to cater to folks who might still not be comfortable fully integrating back into society.

A sample of Breakfast Brothers chicken
A sample of Breakfast Brothers chicken and red velvet waffles Photo: Nina Garcia

“So this concept is still good for the ones that just want to grab, go home, order it, and have somebody deliver it to them,” he said.

In addition to their other brick-and-mortar stores in Arlington and Dallas, Break-fast Brothers is looking to expand their business with more stores, including their Express services, Booker said.

Ayesha Hana Shaji is a 2022 graduate of the University of Texas at Arlington, where she was on The Shorthorn staff.

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