Special to Texas Metro News
Entrepreneur and coffee enthusiast Jonathan Ghebreamlak has gone from running from the smell of coffee to running Dallas’ newest specialty coffee house. The Dallas native is celebrating the opening of his Tre Stelle Coffee Co. located at 17390 Preston Road, Suite 210, Dallas, TX 75252.
Tre Stelle, which means three stars in Italian, embodies the time-honored coffee traditions of Ghebreamlak’s parent’s home country of Eritrea in East Africa. The 25-year-old company founder discovered his love of the velvety liquid during his college days at Texas Tech.
“I must admit, I was not a coffee drinker growing up, but when I was in college, I needed a little boost occasionally. I was never into energy drinks; so, I decided to give coffee another try,” he said. “When my dad started home roasting our coffee, I really developed a love for it and started drinking it daily. I became interested in the business of coffee after doing a project as part of my supply chain management curriculum where I showed the process of taking raw coffee beans to the consumer’s cup. I could really see the tremendous growth potential in the industry.”
Tre Stelle is named after a small coffee shop in Eritrea frequented by Ghebreamlak’s father in his youth. It was important to him that his new venture pay homage to the home country of his parents and have the same warm, welcoming atmosphere of friends gathering together, communing over rich, robust cups of coffee.
“When I traveled to Eritrea in 2019, I was already thinking of getting into the coffee business. I started out on the roasting side of the business which is what my dad was doing. It was a natural progression from that point to open my own coffee shop,” explained Ghebreamlak. “East Africa is home to some of the most delicious coffee in the world, yet there aren’t many people of color on the storefront ownership side of the industry. I wanted to change the narrative in that regard. It was also important to me to continue the traditions of coffee drinking that surrounded me growing up.
According to Ghebreamlak, coffee brought families, friends and communities together.
“Many nights our home was filled with joy, laughter and coffee for hours. That is the legacy Tre Stelle honors and will carry into the future.”
With the roaster prominently on display in the café’s seating area, customers have a front row seat to where every bean is roasted before being served. The walls are tastefully decorated with woven baskets, another beautiful tribute to East African culture, murals and paintings by local artists, and the menu boasts offerings exclusively from North Texas vendors.
“There are a lot of great local vendors in this area,” said Ghebreamlak. “We started out selling our roasted beans at farmers markets around DFW and made lifelong friends. We are thrilled to be able to reach out to them now and include their products in our offerings to our customers. We want to tie everyone together, and work with other suppliers in the North Texas community. With an undeniable commitment to community and freshness guarantee, Tre Stelle is making a name for itself and building a loyal following.
Ghebreamlak said, “We want to cater to the coffee lover at every level and bridge the gap between traditional and modern coffee. From the casual coffee drinker to the connoisseur, Tre Stelle speaks to the coffee lover in us all.”