Six Grambling State students represent the World Famed in national ‘All Together Now’ campaign featuring 76 students from more than 10 universities
GRAMBLING, La. (August 11, 2026) — Six members of Grambling State University’s World Famed Tiger Marching Band are featured in Urban Outfitters’ first dedicated Back-to-Campus brand commercial, “All Together Now,” released today as part of a national campaign celebrating college students and campus culture.
The commercial brings together 76 students from more than 10 universities, including musicians, dancers, student-athletes and digital creators. Grambling State is the only historically Black college or university represented in the campaign, with six World Famed members participating in the production.
The Grambling State students featured are Destiny Day, a Criminal Justice major from Rayville, Louisiana; Raina Delee, a Mass Communication major from Dallas, Texas; Haylen Mallery, a Sports Administration major from Lafayette, Louisiana; Dale Marshall Jr., a Music Education major and former head drum major from Shreveport, Louisiana; Harmony West, a History major from Garland, Texas; and Jaylin Williams, an Electrical Engineering major from Lafayette, Louisiana
Filmed at Rutgers University’s SHI Stadium in New Jersey, “All Together Now” captures the energy of college game day through an all-student cast. The World Famed appears alongside the UNLV Rebel Girls & Company, San Diego State University Dance Team, Rutgers student-athletes and performers, and college athletes and creators from across the country.
“Opportunities like this allow our students to see where their talent, discipline and preparation can take them beyond the traditional performance setting,” said Nikole Roebuck, Ph.D., Director of Bands at Grambling State University. “We are proud of these six students for representing Grambling State and the World Famed on a national platform. As we celebrate 100 years of the World Famed, it is exciting to see our students carry that tradition into new spaces and introduce it to new audiences.”
For the students, participating in the campaign offered a behind-the-scenes look at a national commercial production while allowing them to share a piece of the Grambling experience with students and creatives from across the country.
Being part of this campaign was another opportunity to see just how far the World Famed experience can take you,” said Dale Marshall Jr., a Music Education major from Shreveport, Louisiana and former head drum major of the World Famed Tiger Marching Band. “To step onto a national set and represent Grambling alongside students from universities across the country was something special. The World Famed has taught me to be prepared, disciplined and confident wherever the opportunity takes me, and I was proud to carry that with me into this experience.”
“All Together Now” is the latest installment of Urban Outfitters’ multi-year Back-to-Campus platform, which centers students and the experiences and traditions that shape college life. Choreographed by dance crew GRV, the commercial features students styled in new and best-selling pieces from Urban Outfitters brands, including BDG, Out From Under, Standard Cloth and iets frans….
The campaign is accompanied by an original track composed by Bryan Master, “All Together Now (UO Version).” The song is available as a standalone single, featured on Urban Outfitters’ Game Day playlist across major streaming platforms and scheduled to play in Urban Outfitters stores nationwide throughout the college football season.
The campaign debuts during the centennial year of the World Famed Tiger Marching Band, adding another chapter to a century of performances and experiences that have taken generations of Grambling State student musicians to stages and audiences around the world.
For more information about “All Together Now,” visit urbanoutfitters.com/all-together-now.
