Reese’s controversy shows consumers pay for food industry’s rising costs

By Jonathan Deutsch
The Philadelphia Tribune
https://www.phillytrib.com/

Springtime in Pennsylvania is peanut butter egg season. This year some consumers may taste the eggs a bit more critically and scrutinize the ingredients and label more carefully.

Reese’s, a Hershey brand, is known for combining chocolate and peanut butter in delicious and iconic ways. Reese’s products come in a variety of formats, called “line extensions.” These include everything from peanut butter chips for baking and chocolate peanut butter popcorn for snacking to limited-time offers for holidays — such as the popular Reese’s Peanut Butter Eggs for Easter.

Jonathan Deutsch is professor of food and hospitality management at Drexel University.