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First United Bank launches Financial Literacy Guide

Greg Massey
Greg Massey

Durant, OK – In partnership with financial technology company Finotta, First United Bank is excited to announce the launch of the Financial Journey Guide, a combination of resources that will help the organization better meet its customers’ needs directly in its mobile banking app.   

Finotta empowers financial organizations to deliver customers the right experience, service, or product at the right time by taking a user-first approach to product development powered by user feedback.

The Financial Journey Guide will provide First United’s consumers with the financial tools they want while supporting them through their financial journey to save money, increase their net worth and improve financial health.

By combining the importance of financial wellness with the fun of gamification, First United’s customers will experience an interactive and engaging way to improve their financial health regardless of their journey.

“Our partnership with Finotta helps us fulfill our purpose of elevating the lives of our customers and communities we serve,” shared Greg Massey, Chairman, and CEO at First United. “The Financial Journey Guide is a tool that can help our customers transform their financial lives. We hope this will give them more time to focus on what’s most important and truly enable them to Spend Life Wisely.”

First United’s purpose is to inspire and empower others to Spend Life Wisely, which includes a holistic approach to life that encompasses financial well-being, faith, health and wellness, and personal growth.

About First United Bank:

Established in 1900, First United has over 95 bank, mortgage, and insurance locations throughout Oklahoma and Texas. It is one of the largest, well-capitalized banking organizations in the Southwest, with assets of more than $14 billion. It is among the largest privately held community banking organizations in the United States. First United provides a full range of financial services, including banking, mortgage, insurance, and investment products and services, and is dedicated to inspiring and empowering others to Spend Life Wisely®. Learn more at  Member FDIC

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